THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU

Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of information to a wide and divergent audience. Although different media types, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of modern technology. Aniabona (2005) in his contribution to the impact of broadcasting in a developing context has this to say about broadcasting. “Broadcast media are powerful and effective instruments for achieving national goals such as wide spread education for both children and adults in other to realize the set down objectives in economic growth, healthcare, political and social awareness, political stability, self-reliance and national identity among other things.” NTA is aimed at presenting programmes like news, drama, interviews, health and family planning, religious programmes and agricultural programmes. What we say NTA is an instrument through which information are conveyed to a divergent audience, the electronic media concludes the radio, television and cinema. Our focus is on the television, as the first source to which people time to for the latest development in time of war or crises.Nigeria television authority Enugu (NTA) shares in the responsibility of educating, informing, entertaining, persuading and advertising. It operates on both private and commercial operations and it is rated high by its audience, for its request and information packaged including educational programmes. The station studies hard in various ways to assent themselves. It delivers its audience on music while others are on discussions on special political economic education, social cultural and religious issues; NTA goes for the audience which hasahs the purchasing power. NTA Enugu in its impact in economic development undertake advertisement, sponsored programmes, public service announcement to enhance its finished based and educational programmes are devised in its impacts to promote products and enhance the training of professionals and thereby contribute effectively in the economic development of Nigeria.

​​​​​​​STATEMENT OF RESEARCH PROBLEM: As stated earlier, the impact of the broadcast media especially television is enormous despite the problems facing them in discharging their responsibilities. One thing certain is that television helps in economic development due to its easy reach and penetration to diverse and scattered audience, the literacy level not withstanding. But of all these impacts and contributions to the economic development of Nigeria, there are still cases of poor funding and poor management of the broadcast media especially television. Thus, the researcher investigated the impact of Nigeria Television Authority (NTA) Enugu in the economic development of Coal Camp Community of Enugu South Local Government area of Enugu State.